Welcome to Rydell Automotive!

Thank you for visiting our new website. At Rydell our goal is to offer you a vehicle buying experience like no other. We want your experience to be Fast, Fun and Friendly so we do things in a way that you will not find at most other dealers.

What Do We Mean By "Bottom Line Price?"

Exactly what it says. We have changed the fundamental way we do business. All of our vehicles have our lowest "Bottom Line Price" right on the windshields where everyone can see them. No pushy sales people, no negotiating and no game playing. Everyone who purchases a vehicle from us will get the same low price, everyday.

Why Did We Adopt This Policy?

Through research done by J.D. Powers and Associates and other research groups, it's been proven that 68% of the buying public dread the automobile buying experience. The stress and the time involved with purchasing a vehicle makes lots of folks uncomfortable. Rydell Automotive has changed all that. We believe buying a vehicle should be fun and stress free.

How Are The Prices Determined?

Our very low "Bottom Line Prices" are determined by product availability, current market value, product age and color, consumer rebates and by constantly reviewing competitors' pricing. It's simply pricing the vehicle at the true market value from the beginning instead of starting at an inflated price and hoping to wear down the customer during negotiations. The prices you see on the cars are our lowest possible price, and there's no negotiating and no hassles!

Will We Sell More Vehicles This Way?

We always want to sell more vehicles, but that's not the point. The "Bottom Line Price" isn't an advertising or marketing campaign. It represents a cultural change within our organization and within our industry. It's our goal to make your vehicle purchase a pleasant and satisfying experience. We DON'T want you leaving our store having felt pressured or uncomfortable. And we want you to pay the lowest possible price for your new or used vehicle. In other words, we want you as our customer for a long time. Will we sell more vehicles this way? We'll let you decide!